Meta ads are ideal for scalable lead generation when used correctly.
Let us generate your qualified inquiries consistently and measurably.
You don't just want reach, you want inquiries, bookings, conversations.
Many campaigns fail because they target the wrong target groups, have unclear funnel structures, or there is no tracking system.
Let's now develop your lead funnel via Meta Ads, which works with clear tracking, targeted targeting and automated pre-qualification.
Find out now how we doubled conversions, got three times as many clicks and significantly increased the average order value for Fenster.com with dynamic ad playback.
.png)
Ads are seen and clicked, but there is no real demand because the target group, funnel and offer are not properly coordinated.
The incoming leads are often unsuitable, not interested or not ready to make decisions — a sign of a lack of pre-qualification and too broad target groups.
It is unclear which campaign, ad, or target group led to which leads. As a result, optimization is a guessing game and the budget is used inefficiently.
Leads are generated, but at a disproportionately high price. This is often due to an inefficient campaign structure or a lack of testing.
There is a lack of internal capacity for content, funnel logic or technical equipment. As a result, Meta Ads are unable to exploit their potential.
Instead of a clearly structured lead funnel, the campaign consists of individual ads without a coordinated sequence. This keeps the conversion rate low.
Target groups are precisely segmented, suitable funnel structures are designed and tailored to the respective customer journey.
The goal: as little wastage as possible and clear user guidance.
Ads are built using tested hook mechanics and psychological triggers. Texts, visuals and variants are designed in such a way that they both attract attention and qualify.
Meta Events, serverseitiges Tagging, Custom Conversions und Tracking-Integrationen sorgen für eine verlässliche Datenbasis. So lassen sich Leads genau zurückverfolgen und Kampagnen datengestützt optimieren.
Kampagnen werden strukturiert entlang der Funnel-Stufen (TOF, MOF, BOF) aufgebaut. Mehrere Varianten laufen im Split-Test, um Learnings systematisch zu sammeln und die profitabelsten Ansätze zu skalieren.
Vorqualifizierung erfolgt über native Meta-Formulare, Filterlogiken oder Landingpages mit klarer Conversionstruktur. Optionale Automatisierungen (z. B. über Zapier, CRM-Anbindung, Calendly) stellen einen direkten Übergang zum Vertrieb sicher.
Leistungsdaten werden laufend ausgewertet. Creatives, Zielgruppen und Funnel-Elemente werden regelmäßig angepasst. Ein individuelles Reporting-Dashboard ermöglicht volle Transparenz über Leadzahlen, CPLs und Funnel-Leistung.
Experience in a personal conversation how proven success strategies from more than 150+ customer projects are tailored to your individual use case. Together, we'll develop your plan for sustainable growth.
With a clear roadmap tailored to you, we lay the foundation for safely achieving your growth goals — in a structured, strategic and with a real focus on scaling your channels sustainably.
With Globalist, premium treatment means that your kick-off is quick and without detours. We launch promptly so that we don't waste time to achieve your growth goals.
.png)
.avif)
Inspiration from our ad library
.avif)
.avif)
I'm sure there are a few questions under your nails.
You may already find the first answers to these questions in our FAQs.
Let's discuss more in a strategy call.
As a rule, the first validated leads are possible after 2—4 weeks — depending on the funnel, market and offer.
We just need basic information about the target group, previous offers and access to your Meta Business Suite. We'll take care of the rest.
Yes, meta forms work really well for many leadgen projects. However, a landing page can help to better pre-qualify leads. Don't worry, we're here to help.
That depends heavily on the industry and target group. At the beginning, we roughly calculate based on your benchmarks and then optimize for realistic CPAs.
Yes, many of our customers are in the B2B sector. The right approach and a suitable funnel goal (e.g. demo, white paper, appointment) are decisive.
Don't just talk to sales, talk to industry experts
