You want inquiries that match your offer — no uninterested clicks or empty leads.
What you need is an SEA setup that creates sales opportunities — not just provides numbers.
Let's find out how to use Google Ads to generate real leads — and not just fill out forms.
Many lead campaigns struggle with the same issue:
High click prices, full inbox — but no real conversations. SEA is often optimized for CPL, but not for closure probability.
The reason usually lies in the setup: wrong keywords, no pre-qualification, no funnel.
And this is exactly where a good LeadGen system comes in:
You don't need a higher budget, but more relevance — from search to inquiry.
The quantity is right, but the quality and probability of closing are not. Sales invests time in conversations that lead nowhere.
Terms such as “marketing” or “software” generate many clicks, but no conversion. You're paying for visibility with no effect.
CTA is missing, relevance is unclear, and the lyrics sound like empty phrases instead of solutions. That doesn't create trust.
No tracking to completion, no connection to CRM or sales. It's no wonder that the true value of your ads remains unclear.
Users should buy or inquire directly — but you don't pick them up. No warm-up, no trust, no logic.
Whoever jumps off stays away. You don't have a second attempt — because there's no funnel and no follow-up.
Your campaigns are structured to target the right people — not just the right keywords.
You invest in terms that have conversion potential — instead of in volume that doesn't produce results.
Your offer is formulated in a clear, relevant and trustworthy way — with a focus on benefits, solutions and conversational value.
You'll get feedback on what's missing on the page — and how to specifically guide users to the request. With content levels, pre-qualification and clear user guidance.
We ensure clean CRM tracking — so you know which leads are generating revenue and which only take time.
You stay present — even with leads who have not yet enquired. With follow-up, content, and targeted re-entry into the funnel.
Experience in a personal conversation how proven success strategies from more than 150+ customer projects are tailored to your individual use case. Together, we'll develop your plan for sustainable growth.
With a clear roadmap tailored to you, we lay the foundation for safely achieving your growth goals — in a structured, strategic and with a real focus on scaling your channels sustainably.
With Globalist, premium treatment means that your kick-off is quick and without detours. We launch promptly so that we don't waste time to achieve your growth goals.
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Inspiration from our ad library
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I'm sure there are a few questions under your nails.
You may already find the first answers to these questions in our FAQs.
Let's discuss more in a strategy call.
By linking tracking to your sales process — and keeping track of what resulted from which keyword and ad. That is exactly what you get from us.
We can also help you with that. With experience from over 150+ projects, we know very well what a landing page should look like for various use cases.
Often after the first few weeks — when it becomes clear which keywords, ads and target groups hit the mark. The difference is not just in the figures — but also in the feedback from your sales department.
We don't optimize for clicks — we optimize for results. You don't get ad assembly line work, but a system that really fits the sales process. We don't think in terms of ads, but in terms of financial statements.
Don't just talk to sales, talk to industry experts
