You need an SEA system that grows data-driven, is strategically managed and protects your margin.
What is missing is not budget, but control: over PMax, product data, target groups, attribution and scaling limits.
The campaigns run — but often without a system, without a clear strategy and without prioritization.
The result: ROAS falls, the margin melts, and the team is no longer keeping up.
With a structured SEA setup, you regain control — over costs, impact, and growth.
CPA is rising, ROAS is falling — and no one knows why. What worked in the past no longer scales cleanly today.
You don't know what is being played out, which creatives are drawing or which target groups are being addressed. No governance, no strategy.
SEA brings in new customers — but no one thinks about life time value, bundles, or retention. You repay every buyer.
Brand, generic, competitor — everything is treated the same way. A structured keyword system is missing.
Testing, evaluation, optimization — falls by the wayside. You're repeating the old thing instead of moving on.
SEA runs technically cleanly — but without a strategy, without critical thinking, without business relevance.
You get an SEA system that is not just based on clicks — but on your business. With a clear separation of search, shopping, brand & PMax.
Your product data feed is optimized according to conversion potential and funnel level. You specifically control which products get visibility — and which don't.
Each campaign has a clear role — no mixing, no internal cannibalizations. More control, less wastage.
You get a system that differentiates between high-intent, brand defense and competitive attack — based on data and prioritizes.
Clean data from Google Ads, GA4 and your CRM — brought together, usable, understandable. You can see what your budget is really doing.
Ads, target groups, budgets — you're no longer testing “anything,” but by system. With a clear hypothesis and measurable results.
You'll get answers to questions like: What happens with a +20% budget? Where is the target CPA? Which ROAS limits are realistic?
Experience in a personal conversation how proven success strategies from more than 150+ customer projects are tailored to your individual use case. Together, we'll develop your plan for sustainable growth.
With a clear roadmap tailored to you, we lay the foundation for safely achieving your growth goals — in a structured, strategic and with a real focus on scaling your channels sustainably.
With Globalist, premium treatment means that your kick-off is quick and without detours. We launch promptly so that we don't waste time to achieve your growth goals.
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Inspiration from our ad library
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I'm sure there are a few questions under your nails.
You may already find the first answers to these questions in our FAQs.
Let's discuss more in a strategy call.
With a structured campaign setup, clear goals, and forecasting models that show when a step up is really worthwhile — and when it isn't.
You not only get a working setup, but a real sparring partner. We don't think in terms of channels, but in terms of business models — strategically, critically, holistically.
Not treating symptoms — solving the causes. Not Google partner thinking — but business thinking.
What works stays. What doesn't work is cleaned up. You're not getting a blanket relaunch — but a system that builds on your status and improves it.
Little. You get clear communication, no complexity. You'll be involved — but not overwhelmed. Your team keeps track of things without getting lost in the details.
PMax needs input — via feeds, signals, budget control, target group data. You get back control without working against the system.
Don't just talk to sales, talk to industry experts
