Revenue boost without a discount war: promotional marketing for a luxury cosmetics brand

Channel

13 ROAS
4,8€

CPA

27%

of all link clicks converted

Here is what the next steps look like / 03 Phasen

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Phase 01Strategy Call · ≈ 30 min
Phase 02Roadmap · 5–10 days
Phase 03Kick-Off · ≤ 7 days
Live · Slots open
Phase 01 / Day 0
01

Strategy Call

Personal 1:1 with our strategists. We tear down your status quo, compare it against patterns from 150+ growth projects and define the first levers live — no slides, no pitch deck show.

≈ 30 Min Per Call Free of charge
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Tailored · 1:1
Phase 02 / Day 1–10
02

Roadmap

Data audit, lever mapping and quarterly plan — tailored to your setup. You receive a concrete sequence of hypotheses, tests & actions with priorities and KPI targets, rather than a generic checklist.

≈ 5–10 days Async + Workshop Tailored
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Premium · No-Wait
Phase 03 / Day ≤ 7
03

Project Kick-Off

Premium means: no onboarding limbo. Slack channel, tracking setup, asset briefings & Sprint 1 are up and running within a week — we lose no time between "contract signed" and "scaling up".

≤ 7 days Slack Incl. Sprint mode
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30 minutes — and you'll know how far we can take you.

Not a sales pitch. We mirror back the lever with the highest expected value for your setup — and if we aren't a fit, we'll tell you.

Strategy Call Success Stories

Solution

To avoid diminishing the perceived value of the products, we chose against traditional discount promotions and instead implemented a goodie concept.
For every order above a defined minimum value we added the mini version of our bestselling face cream “The Glow” as a free add-on.
This strategy had several benefits:

Creating attractive incentives: The free gift motivated customers to purchase without creating the impression of a discount offer.
‍
Increasing the average order value (AOV): The required minimum order value caused the AOV to rise significantly.

Increasing product awareness: Distributing the mini version of the bestseller raised awareness of the product among new customers and motivated further purchases of the full-size version.

Results

The “The Glow for Free” campaign led to immediate sales success and an outstanding conversion value with a ROAS of 13.43. The cost per purchase was just €4.82, with an AOV of over €57 – a result that is normally only achieved through heavy discounts.

This promotion was a resounding success for This Place. The strategic decision to use free goodies instead of discounts not only enabled a significant revenue increase but also preserved the exclusivity of the products. The insights gained from this campaign provide a solid foundation for planning future marketing activities and demonstrate that creative, value-preserving approaches can effectively increase both revenue and AOV.

This Place has proven that through careful planning and implementation of customer-oriented promotions, impressive results can be achieved that contribute to long-term brand strengthening and customer loyalty.

Services Provided

Goodie concept

Increase product awareness

Creating incentives

Preserve exclusivity

AOV increase

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Strategy Call → Success Stories