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CPA
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Leading natural cosmetics brand This Place offers a range of high-quality skincare products. Known for their natural ingredients and environmentally friendly packaging, these products are in line with a philosophy of sustainability and transparency. They aim to improve skin health through purity and effectiveness and represent the highest standards in both quality and design.
Our challenge was to increase sales for the luxurious cosmetics brand This Place without jeopardizing the exclusivity of the products through traditional discount battles. We needed to develop a strategy that both preserves brand value and creates attractive incentives for customers.
The aim of the two-week campaign was to increase sales without reducing the value of the products and the brand. In addition, the results should serve as a basis for future campaigns and newsletter strategies.
In order not to diminish the product value, we decided against traditional discount campaigns and implemented a goodie concept instead.
For every order over a set minimum amount, we added the mini version of our bestselling face cream “The Glow” as a free add-on.
This strategy had several benefits:
Create attractive incentives: The free addition motivates customers to buy without creating the image of a discount offer.
Increase in average order value (AOV): As a result of the required minimum order value, AOV rose significantly.
Increasing product awareness: The dissemination of the mini version of the bestseller promoted awareness of the product among new customers and motivated further full-size purchases.
The “The Glow for Free” campaign led to immediate sales success and an excellent conversion value with a ROAS of 13.43. The cost per purchase was just 4.82€, with an AOV of over 57€ — a result that is normally only achieved through high discounts.
This campaign was a resounding success for This Place. The strategic decision to use free goodies instead of discounts not only enabled a significant increase in sales, but also preserved the exclusivity of the products. The insights gained from this campaign provide a solid basis for planning future marketing activities and show that creative, value-preserving approaches can effectively increase both sales and AOV.
This Place has proven that through careful planning and implementation of customer-oriented actions, impressive results can be achieved that contribute to brand strengthening and customer loyalty in the long term.
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