Application on launch day
per qualified application
Schubert is a German company that specializes in the manufacture of sophisticated packaging machines. Founded in 1966, the family-owned company is one of the leading suppliers of modular packaging solutions. Schubert is known for its innovative technologies, including robot-based packaging systems, which are used in various industries such as food, cosmetics and pharmaceuticals.
Our challenge was to develop an effective recruiting campaign for Schubert in order to generate qualified applications for specialized professionals and at the same time increase efficiency in the application process through customized interface programming.
The aim of the collaboration is to generate qualified applications for the internationally active family business with around 1,600 employees. The company needed specialized professionals in various areas in order to achieve its growth targets and support its international expansion.
Our solution is to develop targeted and effective recruiting campaigns via Meta Ads and thereby generate qualified leads. We also implemented an individual interface programming for the process after lead generation.
These are automatically uploaded to Schubert's HR CRM, including application documents, allowing us to optimize the candidate journey for applicants and reduce the processing time of the HR department.
Creation of targeted ads on Meta to target potential applicants.use of targeting options to reach specific demographic groups and job profiles.transition to employer branding: development and implementation of an employer branding strategy to position the company as an attractive employer.
Development of customized interfaces to seamlessly integrate the leads obtained, including file attachments, into Schubert's application management systemCentral storage of all applicant data and documents for easy administration and tracking.
Design of a user-friendly and appealing applicant journey: Applicants do not have to upload their documents a second time to Schubert after lead registration
Within the first two weeks, 25 qualified applications had already been generated and the individually programmed interfaces in the CRM system led to improved efficiency by significantly reducing the processing time per application, while the measures to strengthen employer branding led to greater visibility of the company as an attractive employer in the industry.
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