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Schickling is an established grill manufacturer that has successfully positioned itself on the highly competitive market for grill products. The company is known for its high-quality, durable barbecues “Made in Germany” and stands for innovation, quality and precision in grill construction. Schickling has managed to build up a loyal fan base through continuous product development and customer-oriented services.
Our challenge was to make targeted use of the European Football Championship to increase Schickling's brand recognition, maximize sales and strengthen customer loyalty — all in an extremely competitive market environment.
We have been working with Schickling for many years and were able to successfully establish the grill manufacturer on the highly competitive market. The European Championships in Germany are just around the corner and we want to take advantage of that. The main goal of the meta advertising campaign is to increase brand awareness, customer loyalty and sales of barbecue products at Schickling before and during the European Championships.
Topic-related content about the European Championships:
Production of content related to barbecues during the European Football Championships. Play with emotions by telling stories that capture the passion, excitement, and joy of soccer. Develop a creative story or series of ads that get people excited about the European Championships.
Promotions and discounts:
It is worthwhile to offer attractive offers and special promotions that are specifically tailored to the European Championships during the European Championships
Campaign start:
The campaign starts one month before the start of the European Championships in order to take advantage of the anticipation and address potential customers early on
Ad rotation:
Different ad formats and content are rotated regularly to maintain attention and avoid ad fatigue
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Anaolger Push:
Placing visualizations of the European Championships at locations such as train stations or on products such as drinks increases public awareness of the event. We use this physical presence, which we call an analog push, specifically in our advertising campaigns to further increase attention and interest through our ads.
Real-Time Marketing:
We want to use the momentum of the tournament to be able to react in real time to current national team results and produce new relevant content. That is why we are flexible to continuously adapt and optimize the campaign.
Retargeting:
After the European Football Championship, retargeting is a great way to maintain relationships with potential customers and reach out to those who have already interacted with the brand during the tournament.
Let's Talk! Be the next success story
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