Early Access Leads
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OLAKALA is a German fashion brand founded by influencers Inscope21 and Tim Gabel. Since 2018, OLA KALA has established itself in Stuttgart and is known for her creative designs and innovative approaches.
The challenge was to achieve high sales momentum and commitment to OLA KALA's new collection through a multi-phase campaign strategy consisting of teaser, early access and drop phases.
With our multi-phase campaign strategy, we want to use the effect of early access to achieve high sales in a short period of time while collecting valuable email addresses & telephone numbers.
Through continuous email and WhatsApp marketing, OLAKALA then stays in touch with interested parties and increases customer loyalty and sales in the long term.
Like all our OLAKALA campaigns, the Alien Intel campaign was carried out in several phases, starting with a teaser phase, followed by an early access phase and finally the actual drop phase.
Focus: Testing and identifying favorites among the products.Strategy: Through targeted marketing campaigns and content, specific Hero products were highlighted to arouse curiosity and interest among potential customers.
Focus: Offering subscribers exclusive access via email and WhatsApp.Strategy: The most popular products in the teaser phase were used as hero products for the early access phase to create exclusivity and further increase interest. In addition, extra ads were placed that the early access phase is live.
Focus: Official release of the entire collection.Strategy: The Hero products from the early access phase were used to support the drop and transfer excitement to the entire collection.
The multi-phase campaign strategy with early access actions proved to be extremely effective in achieving fast sales and high engagement rates. The targeted use of exclusivity and excitement ahead of the official release led to increased demand and rapid sales of the new collection. We also use the ad insights and website views from Early Access to place targeted ads for the Hero products for release. In addition, valuable contact data was collected through Early Access. Overall, sales increased significantly on Early Access Day, in the first week after release, and overall website traffic.
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