Ladypolitan is an online store for women's fashion and has already won over more than 350,000 customers in recent years. The product range includes muslin fashion, dresses, jeans, cardigans, blouses, skirts, shorts, shoes, tops and much more. The company attaches great importance to fast delivery, the latest fashion trends, quality and fair production conditions.
Ladypolitan was faced with the challenge of improving its conversion rate and putting its marketing strategy on a long-term, sustainable footing. Competition in the fashion industry is intense and it is crucial to find new ways to attract and convince potential customers.
By using video shopping ads on TikTok as well as high-quality user-generated content and professionally created content from Creatorn, we permanently increase Ladypolitan's conversion rate.
Our marketing strategy is based on TikTok, a combination of video shopping ads, high-quality user-generated content (UGC) and content creators.
This form of TikTok campaign enables conventional creatives and spark codes to be added to a dynamic product catalog of individual products. The concept is to create new creatives for high-performance products of the season - here we have largely used UGC content, as this works more organically on the TikTok platform.
In combination of these creatives with a product catalog from Ladypolitan, the aim is to make the customer's shopping experience appealing and simplified. Customers should be able to buy products they have seen with just a few clicks.
1. video shopping ads on TikTok:
The company created engaging video ads that showcased the latest collections and products. By placing these ads on TikTok, a large and engaged audience of fashion enthusiasts was reached.
2. User-Generated Content (UGC):
Customers were encouraged to create and share content such as outfit inspos, unboxing videos and product reviews on TikTok. This authentic content served as social proof and helped build trust with potential customers.
3. Content Creator:
The company worked with influencers and creators to produce professionally created content that positively highlighted the brand image and product quality. This content was targeted to achieve broader reach and engagement.
By using TikTok Ads, Ladypolitan was able to build a strong presence in the online fashion industry. The combination of video shopping ads and high-quality content from users and creators proved to be extremely effective in generating long-term customer loyalty and sales success.
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