Ladypolitan is an online shop for women's fashion and has already won over 350,000 customers over the past few years. The product range includes muslin fashion, dresses, jeans, cardigans, blouses, skirts, shorts, shoes, tops and much more. The company values fast delivery, the latest fashion trends, quality and fair production conditions.
Ladypolitan was faced with the challenge of improving its conversion rate and placing its marketing strategy on a long-term, sustainable basis. Competition in the fashion industry is intense, and finding new ways to attract and persuade potential customers is crucial.
By using video shopping ads on TikTok as well as high-quality user-generated content and professionally created content from creators, we are permanently increasing Ladypolitan's conversion rate.
We use TikTok as a marketing strategy consisting of a combination of video shopping ads, high-quality user-generated content (UGC) and content creators.
This form of TikTok campaign allows conventional creatives and Spark Codes to add a dynamic product catalog from individual products. The concept is to create new creatives for high-performance seasonal products - here we have mostly used UGC content, as it works more organically on the TikTok platform.
In combination of these creatives with a Ladypolitan product catalog, the customer's buying experience should be made appealing and simplified. Customers should thus be able to repurchase products they have seen with just a few clicks.
1. Video shopping ads on TikTok:
The company created appealing video ads that showcased the latest collections and products. By placing these ads on TikTok, a large and engaged target group of fashion enthusiasts was reached.
2. User-Generated Content (UGC):
Customers were encouraged to create and share content on TikTok including outfit inspos, unboxing videos, and product reviews. This authentic content served as social proof and helped build trust among potential customers.
3. Content Creator:
The company worked with influencers and creators to produce professionally created content that positively emphasized brand image and product quality. This content was targeted to achieve wider reach and engagement.
By using TikTok Ads, Ladypolitan was able to establish a strong presence in the online fashion industry. The combination of video shopping ads and high-quality content from users and creators proved to be extremely effective in achieving long-term customer loyalty and sales success.
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