Ladypolitan is an online shop for women's fashion and has already won over over 350,000 customers in recent years. The product range includes muslin fashion, dresses, jeans, cardigans, blouses, skirts, shorts, shoes, tops, and much more. The company places great emphasis on fast delivery, the latest fashion trends, quality, and fair production conditions.
Ladypolitan faced the challenge of improving its conversion rate and establishing a long-term, sustainable marketing strategy. Competition in the fashion industry is intense, and finding new ways to engage and engage potential customers is crucial.
By using video shopping ads on TikTok as well as high-quality user-generated content and professionally created content from creators, we are permanently increasing Ladypolitan's conversion rate.
Our marketing strategy on TikTok is a combination of video shopping ads, high-quality user-generated content (UGC) and content creators.
This TikTok campaign format allows traditional creatives and Spark Codes to be combined with a dynamic product catalog of individual products. The concept is to create new creatives for high-performing seasonal products - here we largely relied on UGC content as it appears more organic on the TikTok platform.
Combining these creatives with a product catalog from Ladypolitan, the goal is to make the customer shopping experience engaging and simplified. Customers should be able to purchase products they've seen with just a few clicks.
1. Video Shopping Ads on TikTok:
The company created engaging video ads showcasing its latest collections and products. By placing these ads on TikTok, it reached a large and engaged audience of fashion enthusiasts.
2. User-Generated Content (UGC):
Customers were encouraged to create and share content such as outfit inspiration, unboxing videos, and product reviews on TikTok. This authentic content served as social proof and helped build trust with potential customers.
3. Content Creators:
The company collaborated with influencers and creators to produce professionally crafted content that positively highlighted the brand's image and product quality. This content was placed in targeted locations to achieve broader reach and engagement.
By using TikTok ads, Ladypolitan was able to establish a strong presence in the online fashion industry. The combination of video shopping ads and high-quality content from users and creators proved extremely effective in achieving long-term customer loyalty and revenue success.
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