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La Marzocco is a renowned brand of espresso machines known for their high quality and precision. The machines are handmade in Florence and are designed for both professional and home use.
La Marzocco faced the challenge of expanding its target audience in the German e-commerce market. The main goal was to introduce the brand's luxurious brand image and strong identity to a new digital audience while preserving its traditional values.
Our main focus is primarily on finding the push marketing fit with a focus on expanding the La Marzocco Home luxury portafilter machines for home use (B2C).
To achieve these goals, we implemented a comprehensive marketing strategy that included: Targeted campaign and creative management: Customized marketing campaigns are developed to appeal to both B2B and B2C audiences while maintaining La Marzocco's global brand image and message. The ad design was created by La Marzocco itself.
Targeted campaign management: Customized marketing campaigns are developed to address B2C target groups while maintaining La Marzocco's global brand image and message. The ad design was created in-house by La Marzocco.
Optimized data signals: By using server-side tracking, La Marzocco improves data collection and decision-making processes. This approach enabled more reliable data collection and analysis, which is crucial for understanding customer behavior and improving marketing strategies.
We are confident that this partnership will enable successful expansion on the German market. We are working together to set new standards in the luxury espresso machine sector and look forward to continuing our collaboration.
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