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La Marzocco is a renowned espresso machine brand known for its high quality and precision. The machines are handmade in Florence and are designed for both professional and home use.
La Marzocco was faced with the challenge of expanding its target group in the German e-commerce market. The main goal was to present the brand's luxurious brand image and strict identity to a new digital audience while maintaining traditional values.
Our main focus is primarily finding the push marketing fit with a focus on expanding La Marzocco Home luxury portafilter machines for home use (B2C).
To achieve these goals, we implemented a comprehensive marketing strategy that included: Targeted campaign and creative management: Tailored marketing campaigns are developed to target both B2B and B2C audiences while maintaining La Marzocco's global brand image and message. The ad design is by La Marzocco himself.
Targeted campaign management: Tailored marketing campaigns are developed to address B2C target groups while maintaining La Marzocco's global brand image and message. The ad design was created in-house by La Marzocco.
Optimized data signals: By using server-side tracking, La Marzocco improves data collection and decision-making processes. This approach enabled more reliable data collection and analysis, which is critical for understanding customer behavior and improving marketing strategies.
We are confident that this partnership will enable successful expansion on the German market. Together, we are working to set new standards in the area of luxury espresso machines and look forward to further cooperation.
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