The Hotel Kaiserhof in Ravensburg is a stylish city hotel that is characterized by its combination of classical elegance and modern boutique style, which is visible both in the architecture and in the interior. It offers 50 individually designed rooms and suites and is centrally located in the historic old town.
Hotel Kaiserhof wanted to advertise its event location specifically for wedding parties. However, the hotel's existing website and landing page were not optimally set up for performance marketing campaigns. In particular, there was a lack of proper tracking implementation, which made it difficult to measure and optimize the efficiency of advertising measures. In addition, there was no budget available for an extensive redesign of the website, which limited the options for direct lead generation.
The primary goal was to generate high-quality leads within a very short period of time who were specifically interested in booking the event location for wedding parties. Given the budget constraints, a cost-effective yet effective solution should be found. The difficulty was to develop an effective lead generation strategy despite the technical limitations.
Since a comprehensive restructuring of the website was not possible in terms of budget, we developed an innovative solution that circumvented the existing restrictions.
Create a simple lead form:
We implemented a simple form that could be easily integrated into the existing website and made it possible to download a brochure
Offer of an exclusive wedding brochure:
As an incentive, we offered a downloadable brochure with inspiring wedding ideas and detailed information about the location.
Targeted advertising campaign:
We launched a focused performance marketing campaign specifically aimed at couples in the wedding planning phase.
Data collection and analysis:
The simple and direct approach made it possible to address potential customers without complex tracking and time-consuming website revisions.
The campaign delivered impressive results:
Quick lead generation: Within just two weeks, we were able to generate almost 50 highly qualified leads.
High lead quality: The quality of the leads was outstanding, which was reflected in a high number of specific inquiries and bookings.
Customer satisfaction: The hotel operator was impressed by the results and is now planning to extend this approach to other areas such as conferences and corporate parties.
scalability: The successful concept is now to be transferred to several of the hotel company's locations.
This case study impressively shows how creative solutions can lead to outstanding results in performance marketing even with technical limitations. Through our innovative approach, we were not only able to achieve the client's immediate goals, but also created a solid foundation for future growth and expansion.
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