The Hotel Kaiserhof in Ravensburg is a stylish city hotel that is characterized by its combination of classicist elegance and modern boutique style, which is evident in both the architecture and the interior. It offers 50 individually designed rooms and suites and is centrally located in the historic old town.
The Hotel Kaiserhof wanted to advertise its event location specifically for wedding celebrations. However, the hotel's existing website and landing page were not optimally set up for performance marketing campaigns. In particular, there was a lack of proper tracking implementation, which made it difficult to measure and optimize the efficiency of the advertising measures. Furthermore, there was no budget available for an extensive website redesign, which limited the possibilities for direct lead generation.
The primary goal was to generate high-quality leads in the shortest possible time who were specifically interested in booking the event location for wedding celebrations. Given the budget constraints, a cost-efficient yet effective solution had to be found. The difficulty was to develop an effective lead generation strategy despite the technical limitations.
As an extensive rebuild of the website was not possible in terms of budget, we developed an innovative solution that worked around the existing restrictions.
Creation of a simple lead form:
Weimplemented a straightforward form that could be easily integrated into the existing website and enabled the download of a brochure
Offer ofan exclusive wedding brochure:
As anincentive, we offered a downloadable brochure with inspiring wedding ideas and detailed information about the location.
Targetedadvertising campaign:
We launched a focused performance marketing campaign aimed specifically at couples in the wedding planning phase.
Data collection and analysis:
The simple and direct approach made it possible to target potential customers without complex tracking and time-consuming website revisions.
The campaign delivered impressive results:
Rapid lead generation: Within just two weeks, we were able to generate almost 50 highly qualified leads.
High lead quality: The quality of the leads was outstanding, which was reflected in a high number of concrete inquiries and bookings.
Customer satisfaction: The hotel operator was delighted with the results and is now planning to expand this approach to other areas such as conferences and company celebrations.
Scalability: The successful concept is now to be transferred to several locations of the hotel company.
This case study impressively demonstrates how creative solutions can lead to outstanding results in performance marketing, even with technical limitations. Thanks to our innovative approach, we were not only able to achieve the client's immediate goals, but also create a solid foundation for future growth and expansion.
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