Impressions
φ Time spent on ads
CPM
F-Trucks Germany has been active as a general importer for Ford Trucks since 2021 and has achieved continuous growth despite a challenging market environment. The 1,000th vehicle was delivered in December 2023. For 2024, the company plans to expand its service network and introduce the new F-LINE, which features advanced vehicle technology and a high level of safety.
The challenges lie in a narrow target group definition as well as in long-term investment and reactivation cycles. Therefore, an ideal balance between timing and target group definition is required in campaign management.
The goals include the sustainable promotion of brand image on the German market and the subsequent generation of specific business inquiries. In addition, the possibility that the brand is represented nationally with several locations should be broadened. The focus is on making the unique benefits of these models known to commercial vehicle buyers and fleet managers in order to promote interaction.
Our solution was to develop a comprehensive brand awareness and traffic campaign on LinkedIn. This campaign highlighted the specific strengths and benefits of F-MAX and F-MAX Select. The campaign slogan, #together, underscored the message of strength and joint performance. Through a differentiated target group approach and a proactive adjustment of assets during the still active term, we were able to continuously increase performance and visibility.
The campaign achieved 4,339,833 impressions on LinkedIn, which resulted in a significant increase in brand awareness. With an average CPM of 3.10€, the campaign was implemented extremely cost-effectively. The average time spent on the ads of 12.70 seconds shows a strong response and a high level of engagement from the target group.
The solid brand activation in the first phase is a perfect basis for getting started with further, exciting campaigns — especially in the area of conversion. There are many options here, for example generating specific business inquiries via digital channels.
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