Instagram blue tick: How to verify yourself

Luca Brezing
Head of Sales

Luca is Head of Sales at Globalist and sees opportunities for growth
On, like a truffle pig.

As of May 24, 2024
8 min reading time
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What you absolutely need to know
The blue check mark on Instagram/Facebook confirms the authenticity of personalities, brands, companies
Verification increases visibility, credibility and protects against counterfeiting
Certain requirements and application are required for the blue check mark

The blue checkmark on Instagram is a sign of verified accounts that are actually associated with the specified company or person.

It is almost as old as the platform itself and at least as legendary: The blue check mark on Instagram. Find out step by step how you too can get Instagram verification with your Instagram profile.

The coveted blue hook

At blue hook On Instagram, it is a verification badge that the authenticity should confirm an account and identify its owner as a public or prominent personality, influencer, or brand. This verification is also available on other platforms, such as blue checkmarks on TikTok.

This is how users should a Fake account be able to distinguish from the real person or company on Instagram and recognize the actual owner.

Through its verification, the blue checkmark gives social media accounts a certain prestige and underlines their importance on Instagram. This can be beneficial for individuals as well as for companies and organizations, as it increases credibility, strengthens follower trust and improves reach and visibility on the platform.

What is the requirement for your account to apply for the blue check mark?

In order to be allowed to verify the blue check mark, your profile must meet a few requirements so that you are even eligible for the well-known check mark.

  • Your Instagram profile must publicly being
  • The Instagram account must be a real Act as a person or brand.
  • Your Intagram profile must have a certain relevancy have and should have ~10,000 followers.
  • Your profile must entirely be. This means you must have a profile photo, a completed account bio and content should be published regularly on your account.

As soon as you meet these requirements, your account will be eligible for the badge on Instagram and you can now jump to the next section and find out where you can apply for the blue check mark in your account.

Step by step to the blue check mark: Verification on Instagram

Here are step-by-step instructions on how to apply for the blue check mark on Instagram:

Step 1: Open the settings in your Instagram account

Go to “Settings” in your Instagram account:

Step 2: Go to your account

In your settings, select Account. With a normal account, your settings should look like this:

With a business account, in turn, your settings could also look like this:

Step 3: Open the Instagram verification application

Now select “Request verification” in your account settings:

For a company account, it could look like this. Select “Request verification” here as well:

Step 4: Fill out the Instagram verification application

The last step is to fill out the required information for verification on Instagram:

The duration of the verification process

The length of Instagram's verification process can vary significantly, depending on various factors such as the number of applications Instagram receives at any given time and the quality and completeness of the documents submitted. However, it can usually some days upto several weeks take time until the application is reviewed and a decision is made.

During this time, you should be patient and have realistic expectations when it comes to processing time. Instagram, of course, strives to thoroughly review every application to ensure that only authentic and authorized accounts are verified and that no fake profile receives the badge. However, this thorough review may mean that it takes longer to make a decision.

Continue to use the time while waiting actively and engaged Staying on Instagram to increase the chances of successful verification

“Verification denied!” Tips in case of rejection

Your request was denied? Here are a few tips on what you can do now:

Unfortunately, you'll have to wait 30 days before you can submit the next request. As soon as these are over, you can submit the application again. Make sure that you meet the above requirements for the check mark on Instagram.

Alternatively, you can go to the direct contact Go with Instagram. You find here direct support. Tell the support team the facts and it is best to directly point out digs such as fake profiles that imitate you, appearances in media about you or well-known mentions on the web.

I advise you urgently away from paid services or tools that promise to get you the blue check mark for your business. These are usually huge overpriced And can you simply no guarantee Give to get the hook.

Meta Verified: Buy the blue checkmark directly on Instagram

Meta has now with Meta Verified or Instagram Verified has also rolled out a paid option for the blue check mark on private accounts in Germany. Meta is thus following Twitter's subscription model “Twitter Blue.” The subscription costs 16.99 euros a month for users and was already published in the USA in February 2023.

According to Meta, nothing should change for users who have already been verified before the subscription model. Meta himself writes in his Help section: “During the test phase, there will initially be no change for accounts on Instagram that have already been verified based on previous requirements.”

Benefits of verifying your Instagram profile

Verifying an Instagram profile has a whole range of benefits that can be of great use both for individual accounts as well as for companies and organizations.

First of all, the visibility Increased by the blue checkmark in search results and posts on Instagram. Verification makes the profile easier to find and therefore attracts more followers and interactions, which leads to organic growth of your account.

And honestly — who wouldn't want that?

Another significant advantage is protection against fake accounts. The blue check mark serves as protection against fraudsters and fake accounts who could impersonate the person or brand in question. This creates a clear distinction on social media between the authentic account and a potential imitator account.

Verification with the blue checkmark increases the Trust factor vis-à-vis users. The presence of the blue checkmark gives followers and potential new followers more confidence in the profile and its content, as they know that the real person or brand is communicating with them.

The prestige and reputation that the blue tick brings should also not be neglected. Profiles with Instagram verification with the blue check mark enjoy a higher status in the Instagram community, which immensely increases the attractiveness of the account for new followers and cooperation partners.

Last but definitely not least, an account with Instagram verification also benefits from exclusive features, such as special filters and analysis tools, which make it possible to understand followers and therefore your own target group much better. These tools can help promote organic profile growth and improve interactions within the community.

Overall, verifying an Instagram profile offers you or your company numerous benefits that have a positive effect on the reach, trust and growth of the account.

The blue check mark on Facebook

The blue check mark on Facebook is also a verification badge, but not the same thing!

It's important that you know that the blue check mark on Instagram doesn't automatically result in a blue check mark on Facebook. However, it can increase the likelihood of success if you are already verified on Instagram.

The process for requesting a blue check mark on Facebook is similar to verifying on Instagram.

In order to apply to Facebook, the profiles or pages must meet certain criteria, such as being public and authentic, have a clear presence and comply with Facebook guidelines.

As soon as the requirements are met, you can submit the request for verification via the profile or page settings.

Conclusion on the blue check mark on Instagram

The blue check mark is a verification badge that confirms the authenticity of an account and inspires trust.

It also offers numerous other benefits, such as increased visibility, protection against fake accounts and prestige, and exclusive features.

You can submit the application using these step-by-step instructions.

Good luck!

Do you have any further questions about Instagram or Facebook? As Meta Ads agency We would be happy to answer them for you. Get in touch now!

Frequently asked questions about blue checkmarks on Instagram

How do you get a blue check mark on Instagram?

To get a blue check mark, you must submit a verification request and meet certain requirements. This applies to public, real and relevant people or accounts.

Who gets the blue check mark on Instagram?

The blue check mark on Instagram is given to people, influencers, brands or companies who have public or prominent profiles and whose accounts have a certain relevance.

How much does it cost me to get the blue checkmark on Instagram?

The verification service on Instagram is free of charge. There is no cost for the blue check mark.

When do you get verified on Instagram?

The duration of the verification process on Instagram can vary; it usually takes a few days to several weeks until the decision on a possible award is made.

How many followers do you need for blue checkmark?

There is no exact number of followers that are needed, but as a rule, you should already have ~10,000 followers to be considered when looking for verification.

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