The blue tick on Instagram: how to get verified
The blue checkmark on Instagram is a sign of verified accounts that are actually associated with the specified company or person.
It is almost as old as the platform itself and at least as legendary: the blue tick on Instagram. Now find out step by step how you can get Instagram verification with your Instagram profile.
Der begehrte blaue Haken
The blue tick on Instagram is a verification badge that confirms the authenticity of an account and identifies its owner as a public or prominent personality, influencer or brand. This verification is also available on other platforms.
It is there so that users can tell a fake account from the real person or company on Instagram and recognise the genuine owner.
Through its verification, the blue checkmark gives the accounts on social media a certain prestige and underlines their importance on Instagram. This can be beneficial for individuals as well as for companies and organizations as it increases credibility, strengthens the trust of followers and improves reach and visibility on the platform.
What requirements does your account have to meet to apply for the blue tick?
In order to be approved for verification for the blue checkmark, your profile must meet a few requirements so that you are even eligible for the familiar checkmark.
- Your Instagram profile must be public
- There must be someone behind the Instagram account echte act as a person or brand.
- Your Instagram profile must have a certain Relevanz and should have ~10,000 followers.
- Your profile must be complete. This means it must have a profile photo, a completed account bio and content should be published regularly on your account.
Once you meet these requirements, your account will be eligible for the badge on Instagram and you can now skip to the next section and find out where in your account you can apply for the blue tick.
Step by step to the blue tick: Verification on Instagram
Here I have step-by-step instructions on how to apply for the blue tick on Instagram:
Step 1: open the settings in your Instagram account
Go to “Settings” in your Instagram account:
Step 2: Go to your account
In your settings, choose "Account". On a standard account, your settings should look like this:
For a business account, your settings could also look like this:
Step 3: Open the Instagram verification application
In your account settings, now choose "Request verification":
For a company account it could look like this. Select “Request verification” here too:
Step 4: Complete the Instagram verification application
In the last step, you fill out the information required for verification on Instagram:
How long verification takes
The length of the Instagram verification process can vary greatly depending on various factors such as the number of applications Instagram receives at a given time and the quality and completeness of the documentation submitted. However, as a rule it can einige Tage bis zu mehreren Wochen time until the application is examined and a decision is made.
During this time, you should be patient and have realistic expectations about turnaround time. Of course, Instagram makes every effort to thoroughly review each application to ensure that only authentic and legitimate accounts are verified and that no fake profile receives the badge. However, this thorough review may result in it taking longer to make a decision.
While you wait, keep being active and engaged on Instagram to increase the chances of successful verification.
"Verification rejected!" Tips for rejection
Your application was rejected? Here are a few tips on what you can do now:
Unfortunately, you have to wait 30 days before you can submit the next application. As soon as these are over, you can submit the application again. Make sure that you meet the above requirements for the Instagram hook.
Alternatively you can get in direct contact with Instagram. You will find direct support here. Let support know about the matter and, ideally, provide documentation.
I strongly advise against paid services or tools that promise to get the blue tick for your business. They are usually hugely overpriced and can offer you no guarantee of receiving the badge.
Meta Verified: buying the blue tick on Instagram directly
Meta is now with us Meta Verified or Instagram Verified also rolled out a paid option for the blue tick on private accounts in Germany. Meta thus follows Twitter’s “Twitter Blue” subscription model. The subscription costs 16.99 euros per month for users and was already published in the USA in February 2023.
According to Meta, nothing will initially change for users who were already verified before the subscription model. Meta himself writes in his Hilfebereich: “During the test phase, nothing will initially change for accounts on Instagram that have already been verified based on previous requirements.”.
Advantages of verifying your Instagram profile
Verifying an Instagram profile brings with it a whole range of benefits that can be of great benefit to individual accounts as well as to companies and organizations.
First of all, the blue tick increases your visibility in the search results and in posts on Instagram. Verification makes your profile more discoverable and attracts more followers and interactions, leading to organic growth.
And honestly - who wouldn't want that?
Another significant advantage is protection against fake accounts. The blue checkmark serves as protection against fraudsters and fake accounts that could impersonate the person or brand in question. This creates a clear distinction on social media between the authentic account and a possible copycat account.
Verification with the blue checkmark increases this Trustfaktor towards users. The presence of the blue tick means that followers and potential new followers have more trust in the profile and its content because they know that the real person or brand is communicating with them.
The prestige and prestige that the blue tick brings should also not be neglected. Profiles with Instagram verification through the blue tick enjoy a higher status in the Instagram community, which immensely increases the attractiveness of the account for new followers and cooperation partners.
Last but definitely not least, an account with Instagram verification also benefits exklusiven Funktionen, such as special filters and analysis tools that make it possible to understand followers and therefore your own target group much better. These tools can help promote organic profile growth and improve interactions within the community.
Overall, verifying an Instagram profile offers you or your company numerous advantages that have a positive impact on the reach, trust and growth of the account.
The blue check mark on Facebook
The blue tick on Facebook is also a verification badge, but not the same thing.
It's important that you know that the blue tick on Instagram does not automatically lead to a blue tick on Facebook. However, it can increase the likelihood of success if you are already verified on Instagram.
The process for applying for a blue tick on Facebook is similar to getting verified on Instagram.
To submit the application to Facebook, the profiles or pages must meet certain criteria, such as being public and authentic, having a clear presence, and adhering to Facebook guidelines.
Once the requirements are met, you can submit the request for verification via the profile or page settings.
Conclusion on the blue tick on Instagram
The blue tick is a verification badge that confirms the authenticity of an account and inspires trust.
It offers other numerous benefits, such as increased visibility, protection against fake accounts and prestige and exclusive features.
You can apply using this step-by-step guide.
Good luck!
Do you have further questions about Instagram or Facebook? As Meta Ads Agentur We would be happy to answer this for you. Get in touch now!
Frequently asked questions about blue tick on Instagram
How do you get a blue tick on Instagram?
To get a blue tick, you must submit a verification request and meet certain requirements. This includes public, real and relevant people or accounts.
Who gets the blue tick on Instagram?
The blue tick on Instagram is given to people, influencers, brands or companies who have public or prominent profiles and whose accounts have a certain relevance.
What does it cost me to get the blue tick on Instagram?
The Instagram verification service is free. There are no costs for the blue tick.
When do you get verified on Instagram?
The duration of the verification process on Instagram can vary; it usually takes a few days to several weeks until a decision about a possible award is made.
How many followers do you need for a blue tick?
There is no exact number of followers needed, but typically you should have ~10,000 followers to be considered for verification.
