Welcome to the Globalist newsroom!
Here you can find all the press releases and articles in which we were interviewed as experts - we are proud
that our work and ideas regularly attract attention and recognition.
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TikTok Shop is about to be launched in Germany. Carlos Schönig was interviewed about this by Handelsblatt. He is certain: "Anyone who doesn't act now is missing out on a huge opportunity!"
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How does a brand stay relevant in today's world? Is it about quality, price - or is it about a deeper vision that creates trust and conveys real values? Carlos Schönig discussed these questions on the W&V front page together with leading industry voices such as Christoph W., CEO of DM, and Dr. Mirjam Jentschke from SMEG. You can read his conclusion in the article.
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For the launch of the TikTok Shop in Germany, t3n asked us for our expertise: You can read Carlos Schönig's assessment of the TikTok Shop in the article.
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If you only sell, you've already lost. Brands need to move away from pure e-commerce and allow entertainment instead if they want to be present on Tiktok Shop. But there is more to consider, explains expert Carlos Schönig.
To be successful on TikTok Shop, it is crucial to deliver "snackable" content that appeals to users and encourages them to buy, says Carlos Schönig in an interview with OnlinehändlerNews. You can find the entire interview in the linked article.
The launch of TikTok Shop in Germany offers brands a huge opportunity to reach new target groups and rethink e-commerce. Carlos Schönig's guest article highlights the strategies and aspects brands should now consider in order to be successful on TikTok. From content creation to optimal product presentation.
What trends will shape the marketing of the future? Carlos Schönig, Managing Director of Globalist GmbH, was interviewed by MEEDIA together with other experts.
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Major changes for advertisers - especially in the health and wellness sector: the Meta Sensitive Ads Update 2025 brings significant restrictions in tracking and campaign optimization. Mathis Limmeroth, COO of Globalist, gives his assessment of the update in a guest article.
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Globalist GmbH and DHL Express launch a strategic partnership for e-commerce growth. Our customers will benefit from better shipping conditions, efficient logistics and support with internationalization. The cooperation combines performance marketing and logistics to promote sustainable growth.
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"It is important to expand and optimize the touchpoints via your own communication channels, as the competition for users' attention on external platforms continues to increase and a better sense of exclusivity and community can be created (...)" says Carlos Schönig when asked by New Business about AI in the marketing industry.
